Showing posts with label Press Release. Show all posts
Showing posts with label Press Release. Show all posts

Sunday, 21 April 2013

Night with the Bush Curlews by Maria Caesar

     Members of the Bush Curlews Writers Group will step up to the microphone during this year's Ten Days in the Towers celebrations.
    On Wednesday night, 1 May, the Bush Curlews and the Charters Towers Civic Club will combine their efforts to bring forth a night of good food and light-hearted entertainment.
     The event will commence at 6:30pm in the Civic Club restaurant with a delicious country style feast of corned beef, vegetables and damper. Then at 7:30pm diners can sit back and relax as the Bush Curlews present a collection of entertaining short stories and poems written by members of the Club.
     "This is a great opportunity for us to promote our group and our writings", says Maria Caesar, the Club Secretary. "We have gathered quite a varied selection for presentation on the night to appeal to a wide range of interests."
     This is for one night only - Bookings are essential. Phone: (07) 4787 1093


Tuesday, 10 July 2012

How do you write a press release?


Top 10 tips
(courtesy of Trudy Brown, Editor of The Northern Miner)

1. Keep it short—single A4 page

2. Write a catchy, short, heading at the top of the press release (6-10 words).

3. Put the NEW news first in your press release—don’t begin with the preamble or background, tell us what’s new.
4. Make it easy for the media—make it clear and relevant to local readers, that way it is more likely to be used and used as is.

5. Include a quotable quote—quote yourself in quotation marks, make it interesting and specify who said it.
6. Have no jargon in your press release—don’t confuse people with things the average person doesn’t say. The reader won’t read it.
7. Create an interesting press release—look for the thing that is different, a curiosity, quirky. Readers love that.
8. Include the details—answering the who, what, when, where, why and how questions.

9. Include your contact details—that way the journalist knows who to talk to about the press release if they want more information.
10. Make sure you send it well ahead of time—if you send your release two days before your event, with a bi-weekly paper it may miss the next edition. And make sure you phone or email to see if someone has received your press release if you haven’t heard from anyone within a week of sending it through.