Top 10 tips
(courtesy of Trudy Brown, Editor of The Northern Miner)
1. Keep it short—single A4 page
2. Write a catchy, short, heading at the top
of the press release (6-10 words).
3. Put the NEW news first in your press
release—don’t begin with the preamble or background, tell us what’s new.
4. Make it easy for the media—make it clear
and relevant to local readers, that way it is more likely to be used and used
as is.
5. Include a quotable quote—quote yourself in
quotation marks, make it interesting and specify who said it.
6. Have no jargon in your press release—don’t
confuse people with things the average person doesn’t say. The reader won’t
read it.
7. Create an interesting press release—look
for the thing that is different, a curiosity, quirky. Readers love that.
8. Include the details—answering the who,
what, when, where, why and how questions.
9. Include your contact details—that way the
journalist knows who to talk to about the press release if they want more
information.
10. Make sure you send it well ahead of time—if
you send your release two days before your event, with a bi-weekly paper it may
miss the next edition. And make sure you phone or email to see if someone has
received your press release if you haven’t heard from anyone within a week of
sending it through.
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